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The pandemic explored a whole new world of online shopping. Most of the consumers were forced to look out for shopping from bare essentials to lifestyle gadgets. There has been an increase in spend on health and immunity boosting foods. A study indicates that mobile phone shopping followed by apparel shopping has increased tremendously.
Online Brand engagement
Brands have been digitally engaging their online customers. One interesting fact is also the increase of DIY – Do it yourself habits. Exploring and experimenting has been the new trend. Many brands have adopted ways of appeasing the consumers through social media channels and delivering the products from local retail stores. This has helped them to recover for the loss of sale during lockdown.
Online Shopping Behaviour
People when stuck at home during the lockdown pushed many people who were reluctant to shop online to go online for the first time in their lives. Many of them got addicted to the home delivery service and would want to continue this trend of online shopping. Some of the regular online shoppers extended their online shopping behaviour to areas which they were doing earlier like essential items.
Selections with Offers
Online shopping also provides a wide variety of choices and irresistible offers. The options of special offers are very enticing to customers. Most of the online stores have a refund policy which is all the more attractive and super valuable to the customer. The cancellation policy is another feather in the cap for people not to miss out on online shopping.
Online shopping is a trend that is here to stay and the right time to make your presence felt digitally as you never know which part of the world your products are being browsed and who might be your next buyer.